KŌLOA RUM MIXES WITH KLA – TO HELP SAVE LIVES
The Kauai Lifeguard Association Ocean Minded Community Campaign received a boost from Kōloa Rum and Kauai’s restaurants. Portions of the proceeds from Kōloa Rum cocktails sold will be donated to the KLA Time Share briefing program that reinforces safety thru the year. Kauai’s lifeguards Dickie Chang, and visitor industry concierge will speak about Ocean safety tips around Kauai. Efforts will continue thru the year at The Cliffs at Princeville, Pono Kai in Kapaa, the Kauai Marriott, and Lawai Beach Resort. The points of discussion include going to lifeguarded beaches for guidance and information, recognizing rip currents and what to do if you are caught in one, where to find and how to use rescue tubes, and how to use snorkel gear and to always snorkel with a buddy along with avoid climbing on wet rocks near the shoreline or a flood prone stream. These features address the primary reasons and causes for life threatening rescues and drownings across our state.
Having these discussions face to face reinforces the same messages in the new KLA Ocean Safety tip brochures and brand new video. The overriding theme is KNOW THE CONDITIONS, KNOW YOUR LIMITS, AND WHEN IN DOUBT DO NOT GO OUT. The Ocean Minded Community campaign funding for media and programs will receive a boost from sales of Koloa Rum cocktails offered at Brennecke’s Beach Broiler, the Kauai Marriott, Hukilau Lanai and by Tiki Iniki. Jeanne Toulon, Director of Public & Media Relations for Kōloa Rum remarked “KLA is such an important organization for all of us to support. It is an honor for Kōloa Rum to be able to give back to the community and our visitors to help save lives.”
This is the second year in a row that Kōloa Rum has assisted in KLA’s efforts to Help Save Lives. Andy Melamed beamed “Its always refreshing to see our Kauai community come together in so many ways when it comes to safety at our beaches and ocean. And Kōloa Rum is a prime example of such. They make our efforts a whole lot easier”.
If businesses or individuals wish to support the Ocean Minded Community campaign for 2017 they can reach Andy Melamed at 808 482 0218 or a firstname.lastname@example.org.