2017 KEIKI/JUNIOR LIFEGUARD PROGRAM

The Kauai Keiki and Junior Lifeguard Program has grown to the point of now has 5 junior sessions for those aged 12-17 and 5 keiki sessions for ages 8-11 and the program can train up to 550 registrants. The Kauai Island Championship, along with State and National competition creates teamwork, pride in Kauai and an exceptional knowledge of ocean safety.

Training sessions begin June 5 th at Salt Pond and continue thru the summer leading up to the Kauai Island Championships July 22 nd , the State finals July 29 th and national competition August 9 th in Daytona Beach Florida. Junior guard directors from around the state will select an all star team of performers who will compete at Nationals. Last year Kelta O’Rourke received the Kauai Marriott Percy Kinimaka Award of Aloha and was also invited to compete in the International championships.

Registration for this years program begins May 1 st , and entries will only be accepted online at Kauai.gov, which will feature a special link to the program.

This year KLA received support for training sessions around the island from Déjà vu Surf Hawaii, Kalaheo Dental Group, Coldwell Bankers Makai Properties, the Parrish Collection, First Hawaiian Bank, A& B and Kukuiula Development. The Kauai Island Championship is sponsored by Hokuala, and global travel is funded in part by Coco Palms ltd, and Kauai Community Federal Credit Union with an exceptional additional donation by Priscilla Chan and Mark Zuckerberg.

This program is one of the ocean-minded community campaigns presented by KLA. If you wish to support any of the ways KLA Helps Save Lives contact Andy Melamed 808 482 0218 or andymelamed946@gmail.com or go to Kauailifeguards.org.

JrLifegaurd

KŌLOA RUM MIXES WITH KLA – TO HELP SAVE LIVES

KŌLOA RUM MIXES WITH KLA – TO HELP SAVE LIVES

     The Kauai Lifeguard Association Ocean Minded Community Campaign received a boost from Kōloa Rum and Kauai’s restaurants. Portions of the proceeds from Kōloa Rum cocktails sold will be donated to the KLA Time Share briefing program that reinforces safety thru the year.  Kauai’s lifeguards Dickie Chang, and visitor industry concierge will speak about Ocean safety tips around Kauai. Efforts will continue thru the year at The Cliffs at Princeville, Pono Kai in Kapaa, the Kauai Marriott, and Lawai Beach Resort.  The points of discussion include going to lifeguarded beaches for guidance and information, recognizing rip currents and what to do if you are caught in one, where to find and how to use rescue tubes, and how to use snorkel gear and to always snorkel with a buddy along with avoid climbing on wet rocks near the shoreline or a flood prone stream.  These features address the primary reasons and causes for life threatening rescues and drownings across our state. 

  Having these discussions face to face reinforces the same messages in the new KLA Ocean Safety tip brochures and brand new video.  The overriding theme is KNOW THE CONDITIONS, KNOW YOUR LIMITS, AND WHEN IN DOUBT DO NOT GO OUT.  The Ocean Minded Community campaign funding for media and programs will receive a boost from sales of Koloa Rum cocktails offered at Brennecke’s Beach Broiler, the Kauai Marriott, Hukilau Lanai and by Tiki Iniki.  Jeanne Toulon, Director of Public & Media Relations for Kōloa Rum remarked “KLA is such an important organization for all of us to support.  It is an honor for Kōloa Rum to be able to give back to the community and our visitors to help save lives.” 

This is the second year in a row that Kōloa Rum has assisted in KLA’s efforts to Help Save Lives.  Andy Melamed beamed “Its always refreshing to see our Kauai community come together in so many ways when it comes to safety at our beaches and ocean. And Kōloa Rum is a prime example of such. They make our efforts a whole lot easier”.   

If businesses or individuals wish to support the Ocean Minded Community campaign for 2017 they can reach Andy Melamed at 808 482 0218 or a andymelamed946@gmail.com

KLARumE

Download our New Ocean Safety Video

Aloha

The Kauai Lifeguard Association is proud to offer to YOU an opportunity to download a 6 minute Ocean Safety Video that will Help Save Lives thru a variety of directions, precautions and illustrations. The new video’s key points will be reinforced with the new Ocean Safety Brochure that will be made available in late July. Our video will be shown on KVIC, at Lihue

Airport, and at any and all businesses, hotels, resorts, etc that cater to beachgoers and ocean lovers residing or frequenting our island including yours if you choose to do so.

We invite you to view the video first and then go to the prompted area that gives you an option to download it with or without captions. This service is offered free of charge and can help save lives.

Please note the download process will take approximately 10 minutes for the full high definition version thru wettransfer download services.

Sincerely

Dr. Monty Downs, President- KLA

Andy Melamed, Marketing-Event Director –KLA
808 482 0218
andymelamed946@gmail.com

 

Please click the buttons below to download the videos:

AN ACTIVE KAUAI LIFEGUARD ASSOCIATION

AN ACTIVE KAUAI LIFEGUARD ASSOCIATION

BY ANDY MELAMED (MARKETING / EVENT DIRECTOR-KLA)

By years end nearly 2,500,000 beach goers are projected to recorded at our lifeguarded beaches. And yet the number of rescues and drownings on Kauai primarily occur at unguarded beaches like Lumahai, Anini, Queens Bath, Secret Beach, Larsens,secluded eastern and western shorelines, Shipwreck’s Beach and the calm lagoons of our south shore where many snorkeling incidents and drownings occur.

This years KLA 4th Wave campaign accumulated funds from over 240 donors. The money raised is immediately providing two new King Auto Center 2016 Ram Quad Cab four wheel drive trucks, each with over 9000 pound towing capacity for accompanying trailers,jetskis, and rescue equipment. A total of three roving patrol units with jetski certified lifeguards will begin roaming our unguarded beaches from December 1st and will continue to do so annually, every day of the year.

Funds raised from the 4th Wave Campaign has allowed KLA to make donations to Kauai’s Rescue Tube Foundation which features over 200 tubes strategically placed along our shorelines. Additional donations are being made to Kauai’s Keiki and Junior Lifeguard Program which provides free training for up to 500 Kauai youth every summer.

The campaign in 2016 was an example of how our community unites to get things accomplished”, remarked Andy Melamed, marketing and event director for the KLA. In 2017, the Kauai Lifeguard Association will introduce an all encompassing Ocean Minded Community campaign. The campaign will feature communication, training and programs around ocean safety through the year. The campaign will create a multiplier effect of safety and prevention that will extend beyond the lifeguard towers and roving patrols. The campaign will reach residents and visitors alike, placing ocean safety at the forefront daily.”:

Details outlined by Melamed includes attention to our 10 lifeguard towers and their respective lifesaving efforts. Utilization of the new Roving Patrol units will also be featured. A New Ocean Safety video will highlight rules of safety while swimming thru rip currents, use of Rescue tubes, and a new “Snorkel with a Buddy” message. This new video is planned to air at the airport, on line, and will be made available to all hotels and resorts. Ocean safety seminars will be hosted by Kauai lifeguards at weekly timeshare gatherings. Sponsorship and support of our Keiki and Junior Lifeguard program is included. The printing and providing of new Ocean Safety Brochures is planned with a special section devoted to Snorkeling with a Buddy. KLA will also support the Rescue Tube Foundation with coverage as to where to find and how to use rescue tubes. The County’s Ocean Safety Trailer will be at events, parades and at schools around our island. There will be the Percy Kinimaka Award of Aloha to the Junioir Lifeguard of the Year, and the Tower of Power salute to the lifeguard team of the year. These presentations will be at the annual Westin Princeville Resort Jazz and Wine festival in September that supports KLA annually with a silent auction.

Melamed concludes, “All these elements when presented to the community in a variety of ways using social media, electronic and print media will join us together in building an Ocean Minded Community that unites us with one common goal, to Help Save Lives. “

KLA’s 4TH WAVE BREAKS ALL RECORDS

KLA’s 4TH WAVE BREAKS ALL RECORDS

By: Andy Melamed kla marketing/event director

Every inch of space was utilized at the Kauai Marriott Resort and Beach Club grand ballroom during the Kauai Lifeguard Association 4th WAVE Celebration October 22nd. The KLA event which was presented by Hawaii Pacific Health featured seven silent auction stations, ocean safety displays, bingo, souvenir tee shirts, large video screens around the room and a most festive party atmosphere that had five live performances and fun and games on stage from 4:15pm – 11pm. There were over 850 in attendance.

The Kauai Marriott Resort and Beach Club-Percy Kinimaka Award of Aloha went to junior lifeguard Kelta O’Rourke, who attained success while competing on a Kauai, State, National and World championship stage.

The HMSA Tower of Power Salute featured lifeguards from Kauai’s ten towers. The Tower of the Year honors went to the Ke’e Beach team who received a Koa engraved plaque to display inside their tower as well as personally embroidered Aloha shirts from Tropical Tantrum, certificates to Lava Lava Beach Club, Safeway certificates, Koloa Rum surf wax and more. The group consisted of Jacob Pembrook, Dylan Haight, Andrew Kakalia, Spencer Taylor-Staik, and Josh LIndstedt.

The Silent Auction stations featured the work of Aaron Feinberg’s photo gallery, the Shops at Kukuiula, as well as Tropical Tantrum’s collection of tropical fashions. There were ice cream parties, 6 month cinema passes, resort stays, atv and zipline rides, napali coast adventures kayaks, wave riders, surfboards, and so much more. Over 140 items were up for grabs including the opportunity to be the first foursome to golf on the Hokuala golf course ocean nine designed by Jack Nicklaus.

A grand prize drawings for the evening was a Mokihana Travel 7 night stay in San Francisco and Sonoma County with wine pairings at some of mainlands most recognized wineries and restaurants. There was an Alaska Airlines trip for two to anywhere they fly, awarded during Tina Marie’s hypnosis segment, as well as a vip blockbuster concert flyaway to Oahu awarded thanks to Island Air, Bamp Productions, and Aqua Aston Resorts.

The piece that attracted the most attention was a 1965 program from the first Annual Duke Kahanamoku Invitational Surf contest held at Sunset Beach. The program featured autographs and inscriptions from the worlds most accomplished surfers like Miki Dora, Mike Doyle, Joey Cabell, Dewey Weber, Paul Strauch, Kimo Hollinger, Jeff Hakman, Felipe Pomare, Fred Hemmings and more. The item was donated by Dukie Asing whose late uncle Chubby Mitchell attended the contest and was friends with many of the competitors.

Amy Hanaialii Gilliom’s vocal range and breadth of notes filled the ballroom while her mini-me Madeline performed hula and filled many hearts. Makua Rothman kept things hopping with his contemporary Hawaiian music. When he performed on stage some breathtaking videos on the big screens featured him riding life threatening 60 foot waves.

Kalapana was the headliner with Kauai’s own Malani Bilyeu wooing the crowd with his voice. DJ Pratt’s guitar solos and saxophonist Todd Yokomoto filtered thru the crowd as he played between tables and all around the ballroom as the evening came to a close.

Another highlight of the evening belonged to the Mayors Cup live auction hosted by Dickie Chang. There was some spirited bidding for an Alai board handcarved by Leleo Kinimaka. The board was composed of woods gathered in Kokee that included curved Koa, Mango, Milo, and Monkey Pod. It was commissioned and donated to the KLA by Bill Pratt. Kinimaka’s works are featured and sold at Nordstrom and at various Hawaii fundraisers for up to $15,000. The bidding for the board started at $2000 and the price rose to $6500 by Mark Cuthbertson of Timbers Resorts. The French family who own and operate Brennecke’s Beach Broiler and Nukumoi Surf Company hit a final bid of $6750. The crowd cheered while Timbers Resorts and guest bidder Dwight Otani of the Kauai Marriott table thought to be empty handed until KLA’s marketing director Andy Melamed asked Leleo if could craft some additional boards for those disheartened bidders. Leleo surprised all by bringing out two additional boards that he had shipped to Kauai to show family and friends. Timbers Resorts, and Dwight Otani purchased those boards and KLA benefitted from the sale of 3 Alai a at the adjusted price of $6500 each.

Andy Melamed event creator, and producer along with KLA President Dr. Monty Downs and Ocean Safety Bureau Director Kalani Vierra were most astounded however by the presentation on stage by Denise Wardlow and her team at the Westin Princeville Resort. They presented a check for $33,000 donated to KLA from their annual Jazz and Wine Festival. Then Dr. Downs donated $5000 from that presentation to Life’s Bridges for the work they do in dealing with loss of life to families while vacationing on Kauai.

There were more than 240 donations of table purchases, cash, goods and services during the 4th Wave Campaign. These donations helped provide 3 Roving Patrols at unguarded beaches beginning in 2017. The Roving Patrol concept was presented to the mayor by Ocean Safety Bureau director Kalani Vierra and Chief Westerman. The County Council then passed the measure by a 6-1 vote which illustrates the gratitude and appreciation our lifeguards have earned daily.

This KLA event was the 4th of its kind in the past 5 years and it includes media campaigns and support of our Junior Lifeguard Program, The Rescue Tube Foundation, Ocean Safety Video on line, jet ski and atv equipment as well as the printing of Ocean Safety Brochures. KLA is most grateful to those who support all these efforts as well as the dedication Kauai’s Ocean Safety Bureau and lifeguards perform as we come together to HELP SAVE LIVES.

 

3 ALAIA BOARDS SOLD TO TIMBERS RESORTS, FRENCH FAMILY AND DWIGHT OTANI

hmsa tower of power. lfeugards from all kauai's towers

percy kinimaka award of aloha to kelta orourke
kalapana live at kla

ALAI A BOARD WITH FRENCH FAMILY

amy dancing with madeline

Our 4TH Wave Celebration Event is SOLD OUT!

WE ARE STILL RAISING FUNDS FOR EQUIPMENT FOR THOSE UNGUARDED BEACH PATROLS …

1. IF YOU WISH TO MAKE A MONETARY DONATION WHICH IS 100% TAX DEDUCTIBLE YOU CAN DO SO THRU PAY PAL ON THIS WEBESITE..

OR

2. IF YOU CHOOSE TO DONATE MERCHANDISE FOR OUR SILENT AUCTION WHICH IS 100% TAX DEDUCTIBLE CONTACT

Andymelamed946@gmail.com

Or

Call 808 482 0218

MAHALO

Andy Melamed: KLA Marketing/Event Director

808 482 0218

andymelamed946@gmail.com

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